Marketing Director (remote)
We’re looking for an Exceptional Marketing Director to join our team!
Would you like to be at the heart of a team writing and producing some of the most creative (and high-converting) marketing campaigns in the online education and business training space?
Do you have a passion for collaborating with the best internet marketing minds on the planet?
Are you at the top of your game and ready to join a fast-paced team that empowers thousands of emerging and established entrepreneurs every year to build businesses that literally ripple out to change our world?
If you're thinking, “This sounds like exactly the challenge I am looking for!” Read on…
About Live Your Message:
We get people so excited about changing their lives... that they stop dreaming and start doing. Through "choose your own adventure" online business education, we make it possible for anyone with a big message for the world to reach more people, make more money and have a bigger impact.We're the company behind the Experience Formula, a new way of creating online courses that gets 10-30x the industry-standard student success.
Our secret? Using addictive techniques normally found in the world of apps, games and social media to get people hooked on changing their lives. Our unique blend of adult learning theory, gamification, behavioral design and the psychology of motivation has launched a new movement in online education that's catching on fast.
As you can imagine, it's a good time to be in online education and our company and reach has been growing exponentially. We grew by 83% during the height of the pandemic and our annual launch brought in almost $4M in just a few weeks. We have a lot of momentum and we’re looking for an exceptional Marketing Director to help us continue to set the standard in the business training and online education marketing space.
Here’s What the Role Will Look Like for You:
This is not your typical marketing role!
As a human potential company, we're committed to building a cutting-edge, creative, industry-leading team that combines strategy and artistry to create stand-out marketing in a sea of sameness.
We ideate and execute original and impactful campaigns that never use typical marketing gimmicks or templates. We believe the best marketing is authentic marketing -- marketing that cuts through the standard noise and connects deeply with our tribe (and potential tribe), while providing real value.
We’re looking for a talented Marketing Director with experience strategizing, planning, executing and managing major product launches and customer acquisition campaigns to multiple audiences -- from top of funnel cold traffic to our warm email list to our hottest active students. Ideally, you have experience creating million-dollar (or even multi-million dollar) campaigns in the online business, personal development and/or online education space.
For this position, it will be essential to be up to date with new technologies and marketing trends -- as you will be leading the charge in expanding our company's digital footprint, brand awareness and thought leadership in the market.
This is a hands-on, results-driven role within a fast-moving and high-performance team, so a growth mindset and start-up mentality are an absolute must.
What You Will Do:
Lead, grow and manage our marketing department with the support of a lean, mean, in-house team, external contractors and agencies (so experience managing a team is essential to this role) and our Executive Leadership Team behind you 100%.
Strategize, direct, and oversee in-house team members and external agencies in the ideation, planning, execution and optimization of our evergreen funnels and paid customer acquisition campaigns from start to finish, while meeting (or exceeding) key metrics and revenue goals.
Track launch and evergreen funnel metrics and report on overall campaign performance -- making recommendations for optimizing and improving KPIs, including -- A/B testing, overall lead & conversion, CPL, CPM, CPA, CRO and ROAS.
Strategize, execute and manage marketing campaigns for our multi-million dollar live program launches and virtual events, alongside our Founder. This includes signature programs, webinars, online challenges and enrollment events.
Write and oversee marketing copy -- guiding the creation of hooks, angles, overall messaging and execution for sales campaigns, emails, funnel pages and nurture content.
Lead our ongoing list-building efforts, ensuring we maintain a clean, segmented database inside Infusionsoft and create behaviorally-triggered marketing automation to engage and grow our student base and extended community.
Review key metrics (provided by the Content and Social Media Marketing Manager, JV Manager and external agencies) on a weekly basis -- take steps and make recommendations for improving opt-in rates, opens, clicks, engagement, conversions and purchases.
Collaborate with the Agency team to create, roll out and QA marketing assets as needed -- including, but not limited to -- launch materials, emails, video, graphics and social media designs and templates, and ensure all marketing communications adhere to LYM copy and brand guidelines.
Communicate across the organization to relay critical, emerging and of-the-moment information related to program launches, promotional campaigns and/or other marketing partnerships & initiatives, ensuring our internal teams have the most relevant and accurate information with which to best serve our students.
Manage timelines, delivery schedules and budgets for marketing projects and assets -- from initial strategy to final execution.
Maintain a deep understanding of Marketing best practices through ongoing market, partner and competitor research.
Ensure all deadlines are met for successful campaigns and launches.
Support us in growing our company to $20M while maintaining our brand voice and the quality experience we’re known for.
You have a proven track-record of creating and managing blockbuster digital marketing launches and evergreen funnels.
You’re equally creative and strategic and widely considered a marketing genius -- people tend to ask you: “How’d you come up with that?”
You’re constantly looking for the blue oceans and love to find the quantum leaps that will allow you (and us) to leave the world of small, incremental progress behind.
You have a weird, almost obsessive love for online sales and digital marketing. You find it thrilling to influence people to take action and purchase something that's good for them and will impact their lives for the better.
You love the business training, personal growth and development industry and want to make a positive impact on the world through the work you do.
You’re tech savvy and can find your way around anything online. You also have solid experience with:
Google/YouTube, Facebook/Instagram and other digital advertising platforms and channels,
Platforms used to develop and track digital funnels and campaign such as Clickfunnels, Hyros and Hotjar,
Webinar hosting and delivery (on platforms such as Webinar Fuel and Zoom).
You’re a confident, resourceful and highly motivated self-starter who can work independently and don’t require someone looking over your shoulder.
You thrive on problem solving and have excellent team and cross-departmental collaboration and communication skills.
You have high standards for your work. Details matter to you (yes, you have an eagle eye). Results matter to you. Excellence matters to you.
You're invigorated by the constant change of a high-growth organization with bold and audacious goals.
You have experience scaling a business, launch, funnel or customer acquisition campaign to 7-figures and beyond.
This is a full-time position with awesome benefits. The role is also virtual, but you need to be available to work during “normal business hours” (approximately 9am to 6pm Pacific time, give or take two hours) regardless of the time zone you live in (with some flexibility). We're a "do what it takes" team and nights and weekends may be necessary during launches, events or when something needs to get out the door.
The compensation is competitive with unlimited growth opportunities, PLUS a unique work environment that includes access to world-class training -- and a family of people to welcome you with open arms.
What to Expect As a Teammate of Live Your Message
You’ll never be penalized for taking initiative to solve a problem or to fix a systems issue that you identify.
You’ll be part of a hard-working and amazing team who are committed to excellence and dedicated to making a difference in this world through the people we serve and truly enjoy what they do… and have fun along the way too!
You’ll be supported with practical information and systems that set you up for success.
Opportunities to learn and grow; personally and professionally with training courses, mentorship, fun retreats and working team vacations.
A fun, gamified context for completing your goals, making suggestions and working together as a team.
Great opportunities for advancement.
If this position is calling out to you, we want to hear from you!